This has led to a year over year sales increase of 100%, Valenty said. Valenty’s four-step nail care system is driven by a polish that not only dries in 5 minutes even with several layers, but comes with a guarantee of staying on for at least 7-14 days. I created products that solve problems, not create them,” she said.ĭazzle Dry was her solution that was 10 years in the making before launching it in 2007. Years ago, she created a top coat that utilized UVA light to allow the polish to dry in six minutes and contained none of the hazardous materials.īut when the FDA issued its warning about the dangers of UVA light - until then, Valenty said it was presumed that was safe and did not pose the danger of UVB light - she recognized a new purpose. Valenty’s chemistry background told her that nail polish ingredients contained endocrine disruptors and allergens. The company allows her to use her science degrees and decades-long experience doing research and development for high-profile companies. How Dazzle Dry got its startĬonsideration of others is at the heart of Valenty’s Dazzle Dry, which she started in 2007. “I didn’t want to benefit from the sacrifice of others,” Valenty said of her reason to donate the sanitizer rather than sell it.
The company will continue to do this through the pandemic. It also enabled her to pay it forward by working with the Salvation Army to donate the sanitizer to those on the front lines. She responded by turning her non-essential Chandler-based company into an essential one by using her manufacturing headquarters that made nail polish to also make FDA-approved hand sanitizer. We had to remain open otherwise we would have to lay off employees to survive,” Valenty recalled. Everyone was scared and the number of cases were surging.
Like so many small businesses owners, Valenty had to react quickly not just for herself and her company, but for everyone who relied on a paycheck. Her company found success making and selling non-toxic vegan nail polish to high-end salons, spas and resorts.īut when facing mandatory closure at the onset of the pandemic, Dazzle Dry founder Vivian Valenty used her resources and doctorate in bio-organic chemistry to make hers an essential business in order to keep her staff employed.
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